题 目：真实性与商业化——关于联合国教科文组织文化遗产丽江的中国经验。“ Authenticity versus Commoditization-The Chinese Experience in the UNESCO Heritage Site of Lijiang”

主讲人： Keith Brown 博士，加拿大卡普顿大学副校长

时 间：2014年12月10日（星期三）14:00 – 15:30

地 点：励耘楼B306

主讲人简介：

Dr. Brown currently holds the position of Vice President International and Aboriginal Affairs, Purdy Crawford Chair in Aboriginal Business Studies, Cape Breton University. Dr. Brown is a member of the University’s Executive Team. Within this position Dr. Brown is responsible for CBU Global and all International partnerships and agreements between Cape Breton University and its global partners; as well as leading and establishing the direction for the Purdy Crawford Chair in Aboriginal Business Studies.

Dr. Brown obtained a B.B.A. from St. F.X. University, Antigonish, N.S., a B.B.Ed. from Saint Mary’s University, Halifax, N.S., and an M.B.A.-Marketing from City University, Bellevue, Washington, U.S.A. and a Ph.D. Marketing (tourism consumer behaviour) from the University of Bradford, Bradford, England.

As a Professor of Marketing in the Shannon School of Business at Cape Breton University, Dr. Brown has taught Marketing Management, Consumer Behaviour, International Business, International Marketing, Sales and Sales Management, Advertising and Tourism Marketing. He currently teaches in the MBA (CED).